Rated 4.9
Rated 4.9
The Certified Performance Marketing Course by GrowthFather Academy is a fully online program tailored to equip aspiring marketers with the skills needed to excel in the competitive world of digital marketing. This advanced curriculum focuses on practical training in SEO, Paid Ads, Social Media Marketing, Email Marketing, Web Development, and Consumer Behavior, preparing you for a successful career in performance marketing.
Master the art of improving search engine rankings and driving organic traffic with advanced SEO techniques.
Learn to strategize and execute impactful campaigns on platforms like Facebook, Instagram, and Google Ads to maximize ROI.
Craft high-converting email campaigns and build engaging web content to enhance user experience and conversions.
Streamline marketing workflows using automation tools for lead nurturing and effective audience engagement.
Understand customer behavior and leverage insights to create campaigns that resonate with your target audience.
Apply your skills on real-world projects, simulating the challenges faced in professional digital marketing roles.
Our curriculum is divided into three phases, combining foundational knowledge with hands-on training:
Our curriculum is divided into three phases, combining foundational knowledge with hands-on training:
– Introduction: How to use these course
– Marketing Fundamentals
– Digital Marketing Foundations
– Understanding AI and Its Impact on Digital Marketing
– Social Media marketing & Management (SMM)
– Getting Started With Social Media Marketing
– Why is Social Media Marketing Important?
– Facebook & Instagram
– Setting up Facebook page &- Instagram Business accounts
– Switch to Meta Business Manager
– Introduction to the Facebook Ads, 2023 (Ready for iOS 14+)
– Setting up your Payment account for Ads
– Creating your First Ad in- the Ads Manager
– Brand awareness campaign
– Engagement campaign
– Traffic campaign
– Lead generation campaign
– App Promotion Campaign
– Remarketing
– Linkedin
– Overview of LinkedIn’s user demographics and reach
– Setting up your LinkedIn Profile
– Profile Optimizations
– Expanding your network and connecting with the right audience with shareable contents
– Creating a LinkedIn Company Page
– Managing your LinkedIn Company Page
– Leveraging LinkedIn Groups for networking and collaboration
– LinkedIn Ads Introduction
– Setting Up Your LinkedIn Advertising Account
– LinkedIn Text Ads Campaigns
– LinkedIn InMail Advertising & conversation ads
– Linkedin follower ads
– Dynamic Ads
– Snapchat Ads
– Snap Ads
– Story Ads
– Collection Ads
– Commercial Ads
– Google Ads & Youtube
– Google Ads: Introduction
– Google Ads Auction
– Google Ads Account-Structure(1)
– Keyword research
– Keyword match types
– Negative keywords
– Introductions To Add & Extensions Bidding Strategies
– Introduction to Display Network
– Introduction to conversion tracking
– Introduction to search ads
– Introduction to video ads
– Introduction to shopping ads
– Introduction to Mobile App Campaign, Smart Campaign, Discovery Campaign
– Introduction to Reports Introduction to billing
– Introduction to Manager Accounts
– Google Ads online resources
– Google – Ads optimization for best performance
– WordPress Web Development Essentials
– Understanding the basics of Domain, Hosting, DNS, Security- protocols, Dynamic & static websites
– Setting Up a WordPress Website
– Understanding child themes for advanced customization
– Creating Content with WordPress
– Extending- Functionality with Plugins
– Customizing WordPress with Widgets and Menus
– Implementing essential- security measures
– Familiarizing with the WordPress – admin dashboard
– Customizing the appearance with themes and widgets
– Installing and activating themes
– Backup and restore strategies
– Utilizing caching and content delivery networks (CDNs)
– Woocommerce for E-commerce
– Building an E-store for Selling product
– Understanding SEO best practices
– Keyword Research and Analysis
– On-Page SEO
– Basic SEO HTML Tags Technical SEO
– Off-Page Optimization and Link Building
– Local SEO
– International SEO
– Schema markup
– SEO Content Strategy
– SEO Analytics and Reporting
– SEO Tools and Resources Generating and Submitting Sitemaps
– Robot.txt Optimization
– Introductions To Ads & Extensions Google analytics
Email Foundation, Types of email marketing, tools, approaches, etc.
– Performance Marketing Campaigns Mastery
– Introduction to Performance Marketing
– Defining Campaign- Objectives and KPIs
– Audience Targeting and Segmentation
– Selecting and Optimizing Ad Platforms
– Google tag Manager
– Facebook conversion API
– Standard Google ads Remarketing
– Retargeting for LinkedIn Ads
– Linkedin automation
– Implementing Microdata on Website Pages
– Remarketing Audiences- with Microdata
– (ROI) for performance campaigns
– Bidding Strategies (CPM, CPC, CPV, CPL etc.)
– Conducting A/B tests to optimize
campaign performance
– Legal and Ethical Considerations
(GDPR, CCPA,- privacy)
– CRM
– Automation
– AI Tools & Prompt Engineering
At Growthfather Academy, our courses are designed and led by industry professionals with real-world experience. Through expert-guided sessions, you’ll gain the insights and tools necessary to tackle complex marketing scenarios.
With a network of 30+ hiring partners, we provide end-to-end placement support for top-performing candidates, ensuring a smooth transition from learning to a professional career.
Work on live projects and gain practical knowledge of managing marketing campaigns, analyzing data, and delivering results for real clients.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Duration : 4 Months
Class Time : Customizable
Mode : Online
Nov
Dec
Duration : 4 Months
Class Time : Customizable
Mode : Online
An expertly crafted online program designed to equip you with cutting-edge performance marketing skills, blending theory with practical insights for career excellence.
Our courses are led by top professionals with years of experience in digital marketing. Gain real-world knowledge and insights from industry leaders.
Immerse yourself in a collaborative and dynamic learning setup that reflects the challenges and strategies of real-world marketing projects.
Gain practical skills by working on real campaigns and projects, enhancing your learning with real-world applications and results-driven strategies.
We’re dedicated to helping you succeed. Benefit from full placement assistance and leverage our network to land your dream role in the digital marketing industry.
Our course isn’t just about theory it’s all about rolling up your sleeves. You’ll dive into real-world scenarios, mastering tools so you can hit the ground running from day one.
– Introduction: How to use these course
– Marketing Fundamentals
– Digital Marketing Foundations
– Understanding AI and Its Impact on Digital Marketing
– Social Media marketing & Management (SMM)
– Getting Started With Social Media Marketing
– Why is Social Media Marketing Important?
– Facebook & Instagram
– Setting up Facebook page &- Instagram Business accounts
– Switch to Meta Business Manager
– Introduction to the Facebook Ads, 2023 (Ready for iOS 14+)
– Setting up your Payment account for Ads
– Creating your First Ad in- the Ads Manager
– Brand awareness campaign
– Engagement campaign
– Traffic campaign
– Lead generation campaign
– App Promotion Campaign
– Remarketing
– Linkedin
– Overview of LinkedIn’s user demographics and reach
– Setting up your LinkedIn Profile
– Profile Optimizations
– Expanding your network and connecting with the right audience with shareable contents
– Creating a LinkedIn Company Page
– Managing your LinkedIn Company Page
– Leveraging LinkedIn Groups for networking and collaboration
– LinkedIn Ads Introduction
– Setting Up Your LinkedIn Advertising Account
– LinkedIn Text Ads Campaigns
– LinkedIn InMail Advertising & conversation ads
– Linkedin follower ads
– Dynamic Ads
– Snapchat Ads
– Snap Ads
– Story Ads
– Collection Ads
– Commercial Ads
– Google Ads & Youtube
– Google Ads: Introduction
– Google Ads Auction
– Google Ads Account-Structure(1)
– Keyword research
– Keyword match types
– Negative keywords
– Introductions To Add & Extensions Bidding Strategies
– Introduction to Display Network
– Introduction to conversion tracking
– Introduction to search ads
– Introduction to video ads
– Introduction to shopping ads
– Introduction to Mobile App Campaign, Smart Campaign, Discovery Campaign
– Introduction to Reports Introduction to billing
– Introduction to Manager Accounts
– Google Ads online resources
– Google – Ads optimization for best performance
– WordPress Web Development Essentials
– Understanding the basics of Domain, Hosting, DNS, Security- protocols, Dynamic & static websites
– Setting Up a WordPress Website
– Understanding child themes for advanced customization
– Creating Content with WordPress
– Extending- Functionality with Plugins
– Customizing WordPress with Widgets and Menus
– Implementing essential- security measures
– Familiarizing with the WordPress – admin dashboard
– Customizing the appearance with themes and widgets
– Installing and activating themes
– Backup and restore strategies
– Utilizing caching and content delivery networks (CDNs)
– Woocommerce for E-commerce
– Building an E-store for Selling product
– Understanding SEO best practices
– Keyword Research and Analysis
– On-Page SEO
– Basic SEO HTML Tags Technical SEO
– Off-Page Optimization and Link Building
– Local SEO
– International SEO
– Schema markup
– SEO Content Strategy
– SEO Analytics and Reporting
– SEO Tools and Resources Generating and Submitting Sitemaps
– Robot.txt Optimization
– Introductions To Ads & Extensions Google analytics
Email Foundation, Types of email marketing, tools, approaches, etc.
– Performance Marketing Campaigns Mastery
– Introduction to Performance Marketing
– Defining Campaign- Objectives and KPIs
– Audience Targeting and Segmentation
– Selecting and Optimizing Ad Platforms
– Google tag Manager
– Facebook conversion API
– Standard Google ads Remarketing
– Retargeting for LinkedIn Ads
– Linkedin automation
– Implementing Microdata on Website Pages
– Remarketing Audiences- with Microdata
– (ROI) for performance campaigns
– Bidding Strategies (CPM, CPC, CPV, CPL etc.)
– Conducting A/B tests to optimize
campaign performance
– Legal and Ethical Considerations
(GDPR, CCPA,- privacy)
– CRM
– Automation
– AI Tools & Prompt Engineering
Earn it. Flaunt it. Boost your credibility and set yourself apart in the marketing world.
Your skills, sealed and delivered. An instructor-signed certificate with our logo to make hiring managers take notice.
Switch lanes into Performance Marketing or turbocharge your current path. Your certificate is your ticket to better opportunities.
Get hands on with the top digital marketing tools and become the strategist every business is looking for.
The GrowthFather Academy is teeming with strategies, tips, tricks, and 'hacks'.
This are the questions we faced many times.
The Certified Performance Marketing course is a comprehensive, hands-on training program designed to teach you the ins and outs of performance marketing. From mastering SEO to understanding advanced paid advertising strategies, this course equips you with the skills to excel in digital marketing and become a sought-after professional.
This course is ideal for anyone looking to start or advance their career in digital marketing. Whether you're a beginner or have some experience, the program provides valuable insights and practical skills to take your marketing expertise to the next level.
You will learn a variety of key performance marketing strategies including:
Yes! The course is designed to cater to beginners and those with some prior experience. We cover foundational concepts and gradually move into more advanced strategies, ensuring that everyone can follow and benefit from the training.
Yes, upon successful completion of the course, you will receive an official, instructor-signed certificate with the institution’s logo to validate your expertise in performance marketing.
The Certified Performance Marketing course is typically 4 months long, divided into modules that cover all aspects of performance marketing. You can complete the course at your own pace, with convenient online sessions.
Yes, the course is completely online, allowing you to learn from anywhere, at any time. You’ll have access to recorded lectures, live sessions, and expert-led discussions to enhance your learning experience.
We offer 1-on-1 sessions, doubt clearing classes, and continuous support from our experienced instructors to ensure you're on track. Our faculty is always available to help with any questions you may have.
Absolutely! The course includes practical training through live projects and real-world marketing campaigns, giving you the opportunity to apply your skills and gain experience as you learn.
Yes, we offer 100% placement support to the most deserving and experienced candidates. We have over 40+ hiring partners across industries and will assist you in securing job opportunities in digital marketing.
Any questions? Get in Touch
Feel free to contact us to know more about Growthfather.
Complete verification to update your browser engine
